Unlike the other variations of postcards often found in art stores, an embossed postcard is visible everywhere from wedding incantations to greeting cards and so on. So, if you’re wondering what embossing means and how long it’s been in the postcard business, this article is certainly for you.
A Brief Overview of Embossed Postcards (EP)
The truth is, you’ve probably seen an embossing feature on perhaps greeting cards or a friend’s wedding invitation card and you never knew. Actually, postcard embossing has been around since the turn of the 20th century, when people started pasting their own pictures into generic embossed cards, and then send them to friends and loved ones. So what does it mean to emboss a postcard?
What is Embossing?
The process of embossing uses heat and a pair of etched metal dies to raise a design above the surface of a sheet of paper. The bas relief (or male) die pushes the picture up, while the mold-shaped (or female) die presses on the paper from above. And what often comes out as a result of this, is an elevated, embossed picture on one side, and an indented, or let’s say, the debossed picture on the other.
Why Emboss a Postcard?
Actually, embossing gives postcards an attractive tactile and visual dimensional effect. Other than that, it can be used for letters, logos, graphics, borders or other design elements. Basically, anything that you would want to stand out, embossing can help you achieve that.
Examples of Embossed Postcards (EP)
Because they have an elevated pattern that’s visible from both front and back, EP creates some special design considerations.
Choose a cardstock and a picture that is well-suited to embossing – and to each other. Certain card stocks produce better embossing than others, so consult with your printing company before carrying out any embossing effect. Also, the same is true of pictures. A picture with a lot of fine details may not be a good candidate for embossing. That’s why the type of stock you use will affect how the embossing looks. Thus, card stocks that are more soft and thick will produce greater detail in the embossing, while others will create a deeper picture. Embossing is more visible on paper stocks with lower brightness.
Rules of Embossing a Postcard
There are some rules you would have to obey if you want to have a well-embossed postcard for your event. And basically there are two golden rules which include;
Never plan any embossing in the areas where the address and postage will be
This is because the goal of postcards is so that the addresses can be easily read. And, if you emboss the area where the address is often located, people won’t be able to read the address and your aim will be defeated.
Avoid printed text in the embossed areas
It’s more like the other way round. Since you don’t have to emboss the area where the address text is going to be, do not plan to write anything in an embossed area. It is more like a give to Cesar what belongs to Cesar Thing.
Use the embossed pattern as a design element on both sides. Plus, always remember that embossed text will appear backward on the postcard’s reverse side.
Types of Embossing
Actually there is one major type or branch of embossing and that’s known as the blind embossing approach. When embossing is used alone, it is often known as blind embossing. It can also be paired with ink or colored metal foil (using a combination embossing and foil stamping die) to make the embossed design really “outstanding.”
As an alternative to a raised picture, some design elements might work best as an indented picture, which is known as debossing. In this case, the male and female dies are reversed.
How to Use an Embossed Postcard (EP)
An EP is a great way to attract attention to a product, service or event. When paired with colored inks or foil stamping, embossing opens up a whole range of design possibilities, from understated and traditional, to colorful and edgy. Embossing can help you convey a particular message, promote your brand, and encourage people to act.
Having an Embossed Postcard makes an invitation to be it a sales, seminar or event, feel so special. That is the primary reason why embossed invitations are common for special occasions like weddings and galas. By embossing your postcards, you suggest that your event is special as well. Embossing suggests that something is official, certified or guaranteed. Blind embossing is used for official government seals, and we’ve all heard of a “seal of approval.” That’s why embossing on a postcard often translates to quality and credibility.
Embossing is a good way to enhance upscale products and services. Nevertheless, an EP feels (and is) more expensive than a standard one, and that is why it sends a stronger message about the luxury qualities of a product or service.
Embossing gives postcards a texture that stands out. With its raised design, an EP feels different than a plain one. An EP instantly stands out from the rest of the mail, increasing the chances that the recipient will read the card and act on it with utmost delight.
In a nutshell, embossing can turn a postcard from ordinary to exceptional. And given that it can be designed in a wide range of custom stocks, ink colors and foils, embossing your postcard would be an ideal thing to do. Or lets me put it this way. If you want people to honor your invitation to whatever event you’re about hosting, be it a seminar, sales talk, wedding, child reception, whatsoever, embossing such a postcard will help give you that prestigious image that will be capable of attracting not only the receivers of your postcard but also people who happen to come across it perhaps from a friend or family member. Think of embossing as a magic wand to getting the turn out of your dream. Try this out and let us know what you think about your embossed postcard.
Vintage Postcard Value Calculator - How Much is Postcard Worth
|Type of Postcard||Average $||$ Hi - Lo||Number of Postcards||Ebay Link to Postcards|
Over 4 Million Postcards
|3 - D Postcards||$ 9.00||$185 / .50||2988||Postcards|
|Applique Postcards||$14.00||$ 29 / 2.73||212||Postcards|
|Art Deco Postcards||$ 25.00||$ 117 / 14.95||6,972||Postcards|
|Art Nouveau Postcards||$ 45.00||$ 199 / 14.95||5,754||Postcards|
|Artist Signed Postcards||$ 85||$ 622 / 50.00||66,038||Postcards|
|Bas Relief Postcards||$ 9||$ 45 / .99||318||Postcards|
|Big Letter Postcards||$ 4.00||$ 12 / 3.00||1449||Postcards|
|Composites Postcards||$ 3.00||$ 17.99 / 1.46||219||Postcards|
|Court Cards Postcards||$ 3.00||$ 79 / 2.00||1,384||Postcards|
|Divided Back Postcards||$ 15.00||$ 47 / 7.95||14,773||Postcards|
|Django Fontina Postcards||0||0||0||Postcards|
|Embossed Postcards||$ 130.00||$ 1600/ *0.00||75,239||Postcards|
|Hand Tinted Postcards||$ 30||$ 371 / 10.48||4,080||Postcards|
|Hand Painted Postcards||$ 18.75||$ 750 / 4.58||1,791||Postcards|
|Hold to Light Postcards||$ 29.95||$ 1,102.78 / 15.00||1,337||Postcards|
|Kaleidoscope Postcards||$ 33.99||$ 59.00 / 1.75||33||Postcards|
|Large Letter Postcards||$ 13.50||$ 102.48 / 8.99||17,746||Postcards|
|Maximum Cards Postcards||$ 13.77||$ 33.88 / 2.00||344||Postcards|
|Midget Cards Postcards||$ 9.99||$ 49.99 / 3.83||485||Postcards|
|Novelty Postcards||$ 19.99||$ 213.48 / 1.33||4,409||Postcards|
|Oilette Postcards||$ 10.00||$ 49.95 / 6.99||3,115||Postcards|
|Postcardese Postcards||$ 140.00||$ 8,000 / 95.00||3,946,624||Postcards|
|QSL Cards Postcards||$ 7.99||$ 51.17 / 6.02||2,417||Postcards|
|RPPC / Real Photo Postcards||49.89||$ 2,025 / 4.99||282,245||Postcards|
|Topographical Postcards||$ 2.99||$ 13.50 / 1.27||131||Postcards|
|Undivided back Postcards||$ 2.19||$ 254.01 / .73||9,077||Postcards|
|Vignette Postcards||$ 11.15||$ 231.59 / 1.99||1,261||Postcards|
|Write - away Postcards||$ 10.51||$ 37.49 / 1.99||175||Postcards|